David swapped the long weekly coaching session for a 4-minute call every weekday, so adults with ADHD keep moving.
Founder, Expresso Coaching
About me
By 2019 David Citron had spent 14 years coaching more than 800 clients, including students, employees and 250 CEOs, and he thought he knew what he was doing. Then he met Joe.
Joe was bright and wanted to grow his business, and at the end of each weekly 50-minute session he committed to a big next step. Each week he came back without having taken it. So David broke his own rules: instead of meeting once a week, he called Joe every weekday for just 4 minutes. By David's account, two weeks later Joe had taken 12 times more action than ever before.
That became Expresso Coaching. After piloting the approach with 30 people over 12 months, David built a team of coaches he or a senior coach trains personally. Clients get a 4 to 6 minute call every weekday, plus a monthly Zoom strategy call on the Premium plan, on a month-to-month rolling contract, and no diagnosis is required. He explains it with Apollo's guidance computer, off course for roughly 90% of the flight to the moon, which landed anyway through constant small corrections.
Questions
Who is David Citron?
David Citron is the founder of Expresso Coaching, an ADHD coaching service with a registered office in London that serves clients in 31 countries across 6 continents. He created its daily 4-minute coaching model in 2019 after weekly sessions failed to keep a client named Joe on track.
What does David Citron help with?
David and his Expresso coaches help adults with ADHD, diagnosed or not, beat procrastination and follow through on their goals. The model is a short call every weekday to choose the right next move, clear the fears that feed procrastination, and stay accountable, rather than one long session a week.
Where can I hear David talk about Expresso Coaching?
David told the origin story of Expresso Coaching on the Lead Different! podcast with host Dan Dominguez, in the episode "Daily 4-Minute Wins: The Story Behind Expresso Coaching with David Citron" (EPS. 78).
Connect with David
Founder of Expresso Coaching, where adults with ADHD get a 4-minute coaching call every weekday.